The launch of the “Inspire for Excellence” symposium in 2009 combines the forces of two #1 leaders – Swiss Marketing (SMC), the national #1 non-profit association in Networking, Marketing & Sales Know-how, and IMD, the #1 global business school (2008 Economist Ranking), with its unique "Real World. Real Learning" approach.

Uwe Taennler, President Swiss Marketing says “We have been working with Swiss business leaders & Marketers for over 50 years, and trustworthy leadership & networking has always been a key theme for us – across our 35 regional network clubs in Switzerland. This is why we are proud to partner with IMD as IMD also has a strong heritage & focus on ethical leadership”.

Building on Mr. Taennler’s comments, Mr. Dominique Turpin, President IMD adds “IMD indeed has a strong tradition of developing responsible leaders and we will continue to do so with even more emphasis on it in our teaching and research. We are glad to join forces with Swiss Marketing as a national partner for this cause”